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Smile Boutique SF™ Ad Campaign

Facebook banners and promotional ads & animations I produced for the Smile Boutique SF™​​​​​​​; a startup developed by Orthoworks, an orthodontic practice based in the San Francisco financial district and throughout the Bay Area. 


As the principal creative and brand developer, I produced original graphics, animations and slogans to visually demonstrate the Smile Boutique's intended goal of gaining an online presence and rebranding a 30+ year old company in order to compete with other Invisalign® providers. My mission was to take an abstract concept and ambiguous idea to fruition through aesthetically compelling visuals and eye catching creative marketing to help Orthoworks represent their voice and company values through creative branding and a strong social media presence. 

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